Our Portfolio of Brands Represented

Low Slope Roofing Systems Learn More

Steep Slope Roofing Systems Learn More

Gaco: Roofing Systems, Deck Coating Systems and Liquid Waterproofing Membranes Learn More

Pacific Polymers offers a complete line of polyurethane waterproof membrane systems, traffic coating systems, joint sealants, and polyurea systems.

Preserve granulated roofs with elastomeric roof coating.

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Restore and preserve EPDM, TPO, PVC and other membranes.

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GenFlex offers EPDM Single-ply Roofing Systems, EZ TPO Single-ply Roofing Systems, Polyiso Roofing Insulation, and Accessories. Learn More

DensDeck roof boards are designed to address four persistent challenges inherent in commercial roofing assemblies: fire resistance, moisture resistance, strength and dimensional stability. Learn More

Metal-Era Roof Edge Solutions include the innovative Anchor-Tite and Perma-Tite brands and the budget-conscious EconoME and Edge Systems One brands as well as the Creative Design Series of unique roof edges for high-end buildings. Learn More

SITURA Inc. supplies and manufactures Waterproof Expansion Joint systems for roofing and waterproofing. Learn More

Firestone Introduces Tan (HR) UltraPly™ TPO

Firestone’s new Tan (HR) UltraPly TPO color has been slightly changed to be in compliance with higher reflectivity codes. Our new Tan (HR) UltraPly TPO features the same formulation & benefits of the original Tan membrane, but now with 15% improved Solar Reflectivity. The new membrane color meets California’s Title 24 rigorous requirement for reflectivity, and will also be eligible for the LEED v4/v4.1 sustainable heat island effect credit. Tan (HR) UltraPly TPO membrane and accessories will fully replace the original UltraPly Tan color TPO membrane and accessories effective December 31, 2020.

The new product information and transition plan is listed as follows:

Launch Date:

  • December 31, 2020

In Scope Products:

  • UltraPly TPO Membrane & Accessories

New Naming Convention:

  • Tan (HR) UltraPly TPO

Product Enhancements:

  • 3 yr Rapid Rating % improvements vs. original Tan UltraPly TPO:
  • 15% greater Solar Reflectance
  • 7% greater Thermal Emittance
  • 22% greater Solar Reflectance Index (SRI)

Title 24 Compliant:

  • LEED v4/v4.1 sustainable heat island effect credit eligible


  • Tan (HR) membrane & accessories will have all new material #’s and product descriptions

Tan Product Transition Plan:

  • Tan (HR) will fully cannibalize the current Tan membrane and accessories
  • Former Tan membrane and accessories will transition to a “discontinue with inventory designation” in SAP
  • Former Tan membrane will then transition to “discontinued” status once all the inventory is depleted in SAP

Download the PDF for Tan (HR) UltraPly™ TPO Material Numbers

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